AI Ethics: Why It Matters and How to Practice It

Artificial intelligence (AI) is transforming the world in many ways, from improving healthcare and education to enhancing productivity and entertainment. However, AI also poses significant challenges and risks for human rights, dignity, privacy, security, and the environment. Therefore, it is essential to ensure that AI is developed and used in an ethical manner that respects the values and principles of humanity.

What is AI ethics?

AI ethics is a set of guidelines that advise on the design and outcomes of artificial intelligence. AI ethics aims to ensure that AI is aligned with human values and does not cause harm or injustice to humans or other living beings. AI ethics also considers the social and environmental impacts of AI and how to mitigate them.

Some of the key issues and topics in AI ethics include:

  • AI bias: AI systems can exhibit bias or discrimination against certain groups or individuals based on their data, algorithms, or objectives. For example, an AI hiring tool may reject qualified candidates based on their gender, race, or age. An AI chatbot may use offensive or hateful language based on its training data. An AI facial recognition system may misidentify or fail to recognize people of color or other minorities. AI bias can have serious consequences for human rights, dignity, and fairness².
  • AI privacy: AI systems rely on large amounts of data to learn and perform tasks. However, not all data is collected or used with the consent or awareness of the data subjects. For example, an AI system may track, analyze, or share personal information of users without their permission or knowledge. An AI system may also infer sensitive information about users based on their behavior or preferences. AI privacy can have serious consequences for human autonomy, security, and trust¹.
  • AI safety: AI systems can make mistakes or malfunction due to errors, bugs, or adversarial attacks. For example, an AI self-driving car may crash due to a faulty sensor or a malicious hacker. An AI medical diagnosis system may misdiagnose a patient due to a corrupted data set or a flawed algorithm. An AI weapon system may target innocent civilians due to a rogue command or a glitch. AI safety can have serious consequences for human life, health, and well-being².
  • AI environmental impact: AI systems consume a lot of energy and resources to train and run. For example, a large-scale AI model may require thousands of servers and millions of kilowatt-hours of electricity to operate. An AI system may also generate a lot of waste or emissions due to its hardware components or data centers. AI environmental impact can have serious consequences for the planet’s climate, biodiversity, and sustainability¹.

How to practice AI ethics?

AI ethics is not only a theoretical or philosophical concept but also a practical and operational one. It requires the involvement and collaboration of various stakeholders, such as researchers, developers, users, regulators, policymakers, civil society organizations, and the general public.

Some of the best practices and recommendations for practicing AI ethics include:

  • Adopting ethical principles and frameworks: There are many existing ethical principles and frameworks for AI that provide guidance and standards for responsible AI development and use. For example, UNESCO has published the first-ever global standard on AI ethics – the ‘Recommendation on the Ethics of Artificial Intelligence’¹. This framework was adopted by all 193 Member States in November 2021. The protection of human rights and dignity is the cornerstone of the Recommendation, based on the advancement of fundamental principles such as transparency and fairness¹.
  • Implementing ethical governance and oversight: There should be clear and accountable mechanisms for ensuring that AI systems are designed and used in accordance with ethical principles and frameworks. For example, there should be ethical review boards or committees that evaluate the potential risks and benefits of AI projects before they are launched or deployed. There should also be independent audits or evaluations that monitor the performance and impact of AI systems after they are operational².
  • Promoting ethical education and awareness: There should be adequate education and awareness programs for raising the ethical literacy and competence of all stakeholders involved in or affected by AI. For example, there should be curricula or courses that teach the basics of AI ethics to students, researchers, developers, users, regulators, policymakers, civil society organizations, and the general public. There should also be campaigns or events that disseminate the latest information and insights on AI ethics to various audiences².
  • Engaging in ethical dialogue and participation: There should be open and inclusive platforms for facilitating dialogue and participation among diverse stakeholders on the ethical issues and challenges of AI. For example, there should be forums or consultations that solicit feedback and input from different perspectives and interests on the design and use of AI systems. There should also be mechanisms or channels that enable reporting or redress for any grievances or harms caused by AI systems².

AI ethics is a vital topic that everyone should be aware of and care about. As AI becomes more pervasive and powerful in our lives, we need to ensure that it serves our best interests and values as humans. By practicing AI ethics in a proactive and collaborative manner, we can harness the potential of AI for good while avoiding its pitfalls for evil.


  1. AI Ethics: What It Is And Why It Matters – Forbes.
  2. Ethics of Artificial Intelligence | UNESCO.
  3. AI Ethics | IBM.